i. Never use a metaphor, simile or other figure of
speech which you are used to seeing in print.

ii. Never use a long word where a short one will do.

iii. If it is possible to cut a word out, always cut
it out.

iv. Never use the passive where you can use the
active.

V. Never use a foreign phrase, a scientific word
or a jargon word if you can think of an everyday
English equivalent.

vi. Break any of these rules sooner than say anything
outright barbarous.

        -- George Orwell