I aim to provide the public with beneficial shocks.  Civilization has
become so protective that we're no longer able to get our goose bumps
instinctively.  The only way to remove the numbness and restore our
moral equilibrium is to use artificial means to bring about the shock.
The best way to achieve that, it seems to me, is through a movie.

		-- Alfred Hitchcock, in 1947
		   during a Hollywood press conference