Even a bad logo shouldn't be changed except for very good reasons. Because a logo doesn't represent a company. The company represents the logo. If you're a lousy company, your logo is useless, no matter how well designed. If your logo is good, and you're a good company, you have an ideal situation. If the company is bad, it's a bad logo. So the idea of changing a logo without recognizing the importance of the change is stupid. -- Paul Rand