07:47 <@sneakums> i hate when formerly technical people start companies
07:47 <@sneakums> it's all new to them and so their write endless pages of crap 
                  about their "insights"
07:48 <@sneakums> HEREWITH A TREATISE ON THE SELECTION OF A COMPANY NAME
07:49 <@sneakums> IN WHICH OUR HERO DISCOVERS THAT TELLING PEOPLE WHAT TO DO IS 
                  A BIT HARDER THAN IT LOOKED